Design Process

My Design Process

A human-centered approach to solving design challenges through research, collaboration, and iteration.

01

Discovery & Research

Understanding the problem space through user interviews, competitive analysis, and stakeholder alignment. I gather insights to inform design decisions.

User interviewsMarket researchStakeholder workshopsData analysis
02

Define & Ideate

Synthesizing research findings into actionable insights. Creating user personas, journey maps, and brainstorming solutions.

PersonasJourney mappingProblem statementsIdeation sessionsAI prototyping
03

Design & Prototype

Translating ideas into tangible designs. Depending on the situation, I choose one of two routes: Leverage AI (Github Co-pilot) to create functional prototypes to get an immediate feel for ideas, or spend time in design tools like Figma when precision and fidelity is a critical consideration. In either scenario, a component library is critical.

AI PrototypingWireframingUI designDesign systems
04

Test & Iterate

Validating designs with real users. Gathering feedback, identifying pain points, and refining the solution iteratively.

Usability testingA/B testingFeedback analysisIteration
05

Deliver & Measure

Collaborating with developers for implementation. Tracking metrics post-launch to measure impact and identify improvements.

HandoffQA supportAnalyticsPost-launch optimization

Flexible & Collaborative

While I follow this general framework, I adapt my process based on project needs, team dynamics, and timeline constraints. The key is maintaining flexibility while staying user-focused.