amazon
Restaurant Instant Offers
Designing a just-in-time delivery offer system that decreased cost per delivery by 35% while improving driver experience.
The Problem
Amazon Restaurants cost per delivery (CPD) was too expensive to continue operating the business without changes. It leveraged a schedule block of time for delivery drivers, but a large portion of that time was not utilized and the driver sat idle.
The Solution
The Instant Offers feature set allowed Amazon to send out delivery offers to drivers in a just-in-time fashion so that Amazon only pays for the time that a driver works. We mimicked the experiences already available from competitors as it was familiar to our drivers.
My Role
I collaborated with the Product Manager to create the vision, execute on the design, and test it repeatedly with users until we achieved a satisfactory result.
How It Worked Out
Instant Offers decreased CPD by 35% within the first few months, and as enhancements continue to be released, that trend continues.
Enhanced Notifications
Because Instant Offers must be accepted within 30 seconds, we improved notifications to provide details and allow the user to accept so they didn't need to spend time opening or signing in to the app.
Surge Pricing
Like other gig-economy applications, surge pricing helps make sure there is delivery capacity available at all times. We wanted to make sure our Delivery Partners knew when we were surging and when we expected to surge to make sure deliveries were made to customers on-time.
