Designing my book cover

Designing my book cover

I thought I’d finished my book cover design months ago. I liked it, and it had a nice feel. And while I didn’t show it to anyone, I was confident that it would work well. I do design work for a living, but not graphic design.¬†

That said, I didn’t consider what audience I was designing for or compare it to books in a similar genre. Beyond that, I hadn’t really decided what genre my book fit into and evaluate competitors. Essentially, I didn’t do my homework and when I shared the cover with friends and asked for reactions, it became very clear that the people I wanted to would not pick up or click on the cover to read the synopsis.

Below is a partial progression of covers and a brief explanation of why I made additional changes. There were a lot more small variations along the way.